Saturday, 5 September 2020

Official Reggae History: Mikey Dread - Musical Journey



Official Reggae History: Mikey Dread - Musical Journey


Seminal radio DJ, artist, producer, and TV host Mikey Dread may be best-known in the U.S. for his work with old school punk heroes the Clash, but in his Jamaican and adopted British home, his legacy is seen as much more than that. Born in 1954, in Port Antonio, Jamaica, Michael Campbell came to national prominence in the '70s with a weekly radio show on JBC (Jamaican Broadcasting Company). Taking the name Mikey Dread, the DJ's four-hour spot, which he called Dread at the Controls, was a revelation. Jamaican radio had not revolved around local talent, but rather imported music mostly from the United States. Even as the Jamaican recording industry had flourished across the '60s, this aversion to local music had not diminished. Some of the labels had overcome this handicap through a pay-to-play system that wasn't exactly payola, but a system of advertising. Thus Studio One, Treasure Isle, and the island's other larger labels would buy blocks of advertising time, during which they would play their new releases.

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